Update: According to the latest research and data, there has been an increase in the number of tigers, and now The Total Number of Wild Tigers Worldwide is 5,574. (Updated May 2024)
Saving Tigers is an incredibly worthy cause –with as few as 3200 surviving in the wild today, it is estimated that they have disappeared from 97% of the habitats they once occupied.
You can help in the fight to save them with a clever new concept that requires people to simply buy products with tigers on them.
Panthera, a global wild cat conservation organization, and Happiness, a communications agency based in Brussels, have debuted “Tiger Royalty,” an innovative charity marketing program that enables any brand to support wild tiger conservation through the sale of tiger-inspired products.
We are looking forward to working with brands around the world who want to link the extraordinary selling power of tiger imagery with the preservation of real tigers in the wild.
The program is built on the notion that tigers–whose power and mystique inspire some of the world’s best-known brands, and thousands of consumer products from diapers to sneakers to handbags–should benefit from the perpetual demand for items bearing their iconic image.
Companies who join the Tiger Royalty program agree to donate a portion of the proceeds from the sale of their tiger-inspired products to fund Panthera’s Tigers Forever program, an industry-leading initiative to rebuild wild tiger populations by at least 50 percent over a ten year period in Bangladesh, India, Indonesia, Malaysia, Nepal and Thailand.
The number of wild tigers has dwindled from 100,000 one hundred years ago to just 3,200 remaining today.
Panthera’s renowned scientists and wildlife conservation partners are working in the world’s last remaining tiger strongholds to monitor tiger populations and reduce threats to tigers from poaching for the illegal wildlife trade, overhunting of prey species by local people, habitat loss and fragmentation, and human-tiger conflict.
Here is a case study of the program:
“It’s no surprise that people are fascinated by tigers,” said Alan Rabinowitz, CEO, Panthera and one of the world’s leading tiger conservation experts.
“Their beauty, strength, and charisma are humbling; it makes you realize how such magnificent creatures make our Earth a truly special place. The further loss of this species in the wild places our own survival at risk. We are looking forward to working with brands around the world who want to link the extraordinary selling power of tiger imagery with the preservation of real tigers in the wild.”
Find out more at www.tigerroyalty.org
Credits
Chief Creative Officer: Geoffrey Hantson
CEO Happiness Saigon: Alan Cerutti
Strategic Director: Karen Corrigan,
Creative Director: Niek Eijsbouts, Philippe Fass, Pieter Claes
Account Management: Pascal Kemajou, Nejwa Jacobs, Livia Lancelot
Concept Provider: André Mota
Graphic Designer: Anna Touvron
Chief Innovation Officer: Kris Hoet
Web development: Bliss Interactive
Editor: Philippe Blondeau
Production Company: Moxy
Client contact: Karen Wood, Annika Vieira, Rebecca Bowen