Tummy Trim Gel Ads: You Literally Don’t Fit In

Do these “slimming” gels really work? Some would argue no, they don’t.

And the ads are so, depressing. Look at the faces of these poor guys.

Advertising Agency: JWT, Gurgaon, India
Creative Director: Amit Shankar
Art Director: Nishit Shankar
Copywriter: Nishit Shankar, Shoneeka Ghai
Illustrator: Nishit Shankar