Johnson & Johnson in the Philippines has released an adorable campaign revolving around why sharing soap meant for adults with soap meant for children is a bad idea.
The campaign features a video and posters, and a book you can download or view as a Tumblr that, at first sight, looks like a cute tale about the goodness in sharing.
But, when the reader views it with special glasses they see hidden messages about why it’s not good to share soap intended for adults with the children in the family.
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