Director David Lin of Liberum13 has shot a gorgeous new spot for financial services company Orient Securities as part of their new brand campaign.
Created in conjunction with Shanghai Xinyan Advertising, the campaign is based on the idea that investing successfully is not only a matter of analytics, but a form of art.
The spot titled ‘Opera’ takes a dramatic approach to illustrate the company’s vision and philosophy when it comes to investing. Using a traditional Beijing opera and contemporary ballet as the backdrop, the film creates a strong tension and visual balance of tradition and modernity while displaying the beauty of both.
‘I wanted to give the overall campaign a cinematic quality. We looked closely at subject matter not commonly associated with financial commercials to help tell our story in a unique way.’ said David Lin.
Ad Credits
Creative Director: David Lin, Erik Huang
Copywriter: Erik Huang
Art Director: David Lin
Director: David Lin (Liberum13)
Exec producer: Xu Fei
1st Assistant Director: Syoun Ley
Production Designer: Yu Junjie
Line Producer: Pan Li Qiong
Production Assistant: Lu Jue
Director of Photography: Xi Bin
Editor: Chen Zhao Jun
Post-Production: Bottles Studio
Telecine: Master Work Color Grading Studio
Colourist: Zhang Yingjie
Sound Production: Ultra Light Studio
Music Composer: Yan Zhen Yang