Illusion Brewery in the Philippines tapped (sorry for the pun) Clyde Lejano to put together a brand identity for their product line.
It’s interesting they chose the Eye of Horus — the all seeing eye as part of the brand messaging. Typically the first couple beers most people are all seeing and knowing. After several more you have to look through one eye to get home.
From Clyde Lejano:
“From the Q&A stage my client said his past hobby was street magic and collecting bicycle cards and he loved the symbol of the eye of horus. Having some hints and strategy how to brand his company, I tried collecting some resources like beer company logos, beer packaging from the net.
He gave me a sample of his flagship brewed fresh from his storage. I tried sketching…I combined the spade + the eye.
The Eye of Horus | the all seeing eye. What’s Unique? My client told me that he is an “atheist” during our project meeting. Even though I’m Catholic I respect his belief and our country is 60% catholic. So, I have to strategize how to implement his brand to the beer drinkers or its audience. and our country is very bias when it comes to symbols. making his logo accustomed by locals here in our city. I didn’t use mock ups on my presentation –everything is crafted from scratch.”
Agency: Clyde Lejano
Project Type: Produced, Commercial Work
Client: Illusion Brewery
Location: Bacolod City, Philippines
Packaging Contents: Beer