Ad agency Innocean Worldwide has put together a touching short film where a fleet of Hyundai Genesis sedans write a giant version (even in her handwriting) of her message to her father saying how much she misses him.
The message was drawn across the sands of across Nevada’s Delamar Dry Lake, so her dad could see it from the International Space Station.
Credits
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Advertising Agency: Innocean Worldwide, Seoul, South Korea
Creative Director:Gunny Park
Art Directors:Youngill Jang, Yonghee Kim, Seoyeon Cho
Copywriters:Jaeshik Seo, Mijin Lee
Director:John Park
Production:Planit, Duofilms