Spotify has launched a Diwali campaign featuring Anil Kapoor and Ishaan Khattar playing father and son roles in a 20-second spot highlighting personalized playlists for whatever occasion.
The campaign will feature three films conceptualized by Leo Burnett, one of which is currently airing.
https://www.youtube.com/watch?v=aEK-B6myXC4
“Diwali is all about chores, family time, get togethers with friends, and new beginnings,” said Amarjit Batra, MD, Spotify India. “We wanted our playlists and campaign to be as fresh and fun as what this festive season brings. It’s also a huge festival for our diaspora audiences and our playlists have been created keeping those users in mind as well. This is perhaps one of the most important cultural moments for our users and we want to ensure we are a part of all that they celebrate.”
Featured Playlists
• Diwali Sale Jukebox (Hindi); Diwali Drive (Hindi); Diwali Bonanza (Punjabi) – Build up the fun with these fun playlists that accompany you on your Diwali shopping trips to the mall, most likely over and over again 
• Diwali Bash (Hindi); Diwali Party Hits (Punjabi); Deepavali Kondattam (Tamil); Deepavali Dhamaka (Telugu) – Get your A game on with these peppy numbers. Great to get the party started for a get together with you fav people!
• Diwali Shuffle (Hindi); Diwali Chill (Hindi); Deepa Oli Thirunaal (Tamil) – Whether you want to continue the upbeat feels (shuffle), or switch over to some mellow mood music (chill), here are playlists that will add to the mood
• Diwali Aartis & Bhajans (Hindi); Deepavali Aarti (Telugu) – No more struggling to look up all the aartis you have to recite on D-day when your parents and grandparents aren’t in town to guide you (or they are, and you want to impress them). We got you covered with our brand new devotional playlists