Puma has appointed Havas Media to media buying and planning for the brand globally following a multi-agency pitch, that sees the account pass from the hands of Publicis Media-owned Blue 449 was the incumbent.
According to estimates from consultancy firm R3, Puma spends upwards of US$120m a year on media, making the account a watershed for Havas, which has previously worked with the brand in Australia and the United States, on creative accounts.
“This is an exciting time for Puma as we continue to evolve our consumer marketing approach and how we reach our consumers. We were impressed with Havas Media’s strong strategic skills and forward thinking,” said Puma global director, brand and marketing Adam Petrick. “They clearly demonstrated their understanding of our business, passion for our brand and ability to deliver unique media opportunities.”
On the creative side of things, Puma has worked with J. Walter Thompson since December of 2013.