The One Show has announced the third round of finalists in Design, Intellectual Property, Public Relations and Responsive Environments with Asia picking up a total of 127 finalists. In the Design category, Asia scored an impressive 103 finalists, led by Japan with 72. Dentsu leads the way with 19 followed by Hakuhodo with 8.
In the Intellectual Property category, Asia scored 8 finalists with Cheil Hong Kong, J. Walter Thompson Bangkok, Leo Burnett India, Ogilvy & Mather Mumbai, TBWA\Hakuhodo Tokyo, Leo Burnett / Tokyo + Beacon, Ogilvy & Mather Singapore and Serviceplan Korea picking up one each.
The PR category saw Asia pick up 10 finalists and 6 in the Responsive Environments category.
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Asian finalists
Design
- Out of the Box / Delhi Yashitomo Ki’ta’mura Yashitomo Logo
- Dentsu / Tokyo Take Physical Conditioning Take Physical Conditioning Gym
- Dentsu / Tokyo + bluecolor / Tokyo Onward Kashiyama ONWARD Stitched Sign Project
- Dentsu / Tokyo + Mori / Tokyo + Creative Power Unit / Tokyo + Pen. / Tokyo Honda Motor Company Honda. Great Journey. x 5
- Dentsu / Tokyo + Mori / Tokyo + Creative Power Unit / Tokyo + Pen. / Tokyo Honda Motor Company Honda. Great Journey.-Travel sticker scrapbook x 2
- Dentsu / Tokyo + Taki / Tokyo + Seibido / Tokyo + dede / Tokyo Nikkei An Experiment of the Imagination
- Hakuhodo / Tokyo Kappa Create Kappa Sushi Rebranding
- BBH / Singapore Nike Nike Unlimited Stadium x 3
- CJ Worx / Bangkok AP Thailand The Unusual Football Field Project: Football field that breaks through the rectangular boundary
- Hakuhodo / Tokyo + spicebox / Tokyo + Hakuhodo Products / Tokyo Tiffany & Co. Hand meets Hand
- Behind the leather.jpgMcCann / Tokyo + AOI / Tokyo + Office SAKU / Tokyo The END ALS Association Still Life
- McCann / Tokyo + TYO / Tokyo + TYO drive / Tokyo + WOW / Tokyo Amazon Japan
- Amazon Fashion Week Tokyo 2017 S/S Opening Act
- Ogilvy Group Thailand / Bangkok People for the Ethical Treatment of Animals Behind the leather
- 55 / Singapore Ang Song Nian Hanging Heavy On My Eyes
- China Architecture & Building Press / Beijing China Architecture & Building Press XX
- Hanqingtang Design / Nanjing China architecture&building press Li Detach He Attach
McCann World Group India / Mumbai Maharashtra Dyslexia Association The Dancing Letters x 4 - Minmin Qu&Qian Jiang / Nanjing Phoenix Fine Arts Publishing Branding
- T-Change Design / Nanjing Suzhou Taohuawu Woodblock Year Prints Society Sixty Years of Taohuawu New Year Prints
- Kinetic / Singapore + Holycrap.sg / Singapore Underline Studio Martyrs Newspaper – El Salvador
- Peace Graphics / Nagoya Nagoya University of Arts Nagoya University of Arts Graduation Exhibition
- Toppan Printing / Tokyo Otsuka Pharmaceutical Connect Pen & Notebook
- GREYnJ United / Bangkok + Grey / Singapore Ferrero Fresh Kiss
- H2C Consultant Group / ChangSha + C2 Creative Lab / ChangSha China haze theme Poster Contest Haze!
- AD&D / Tokyo Bihaku Watanabe Bihaku Watanabe
- Creative Power Unit / Tokyo Shiga Art School Rolling Eggs x 2
- Dentsu / Tokyo Dentsu Advertising Awards Selection Council The Study of Human Being x 2
- Dentsu / Tokyo + Adbrain / Tokyo + amana / Tokyo Nihon University College of Art New Angle, New World.
- Dentsu / Tokyo + Creative Power Unit / Tokyo East Japan Railway Company SLOW TRAIN, SLOW LIFE. Get Back, Tohoku.x 2
- Dentsu / Tokyo + Dentsu Meitetsu Communications / Nagoya Willer Trains “Mist-ery” Train / Sea Train
- Dentsu / Tokyo + Pen. / Tokyo + Creative Power Unit / Tokyo + TYO Drive / Tokyo
- Panasonic Corporation Life is electric x 4
- Hakuhodo / Tokyo Comexposium Japan face x 2
- iyamadesign / Tokyo Kamoi kakoshi mt ex singapore
- The Nine / Shanghai Amnesty International Prison of the Head x 2
- Cindymode / Taipei cindymode cindymode product catalogue
- Dentsu / Beijing + Dentsu / Tokyo Fujifilm Picture Book Without Pictures
- Dentsu / Tokyo + Cliver / Tokyo + Taki Corporation / Tokyo + Dentsu Public Relations /
- Tokyo Green Ribbon Project Committee Second Life Toys
- Dentsu / Tokyo + Taki / Tokyo + Seibido / Tokyo + dede / Tokyo Nikkei An Experiment of the Imagination
- Hakuhodo / Tokyo Takeo Tokyo Deep Nights x 2
- Ogilvy Group Thailand / Bangkok Papawin Artquarium x 3
- Cheil / Hong Kong Very Chocolate Very Chocolate
- good design company / Tokyo Ouno-kungyokudo Packages of Kungyokudo
- Nippon Design Center / Japan Dear Mayuko Dear Mayuko
- Peace Graphics / Nagoya Tatsumimenten Package of Kishimen (flat udon noodle)
- LinShaobin Design / Shantou Runyuanchang Cloudy Tea
- Wain / Beijing + Blackplanet / Beijing Suyuan Food Group A rice package in koi shape.
- Birdman / Tokyo Conservation International Japan Donate 4 Birds | The New Ecosystem
TBWA / Shanghai China Association of the Deaf Signemoji - Hakuhodo / Tokyo + Six / Tokyo Softbank Personal Innovation Act Length in Sec.
- Enjin / Tokyo + Birdman / Tokyo + Kirameki / Tokyo + All Nippon Airways / Tokyo Museum in the Cloud
- Havas Worldwide / Shanghai Global Road Safety Partenership SMS Last Words
- Dentsu / Tokyo + Dentsu Live / Tokyo + Rhizomatiks / Tokyo + Daishin Seiki/ Saitama
- Salvador Dali exhibition DALI-NOH: Dali back from the beyond
- iyamadesign / Tokyo Kamoi kakoshi mt × vitra
- iyamadesign / Tokyo Kamoi kakoshi mt ex 3331
- iyamadesign / Tokyo Kamoi kakoshi Okayama Destination Campaign
- McCann / Tokyo + TYO / Tokyo + TYO drive / Tokyo + WOW / Tokyo Amazon Japan
- Amazon Fashion Week Tokyo 2017 S/S Opening Act
- Cheil / Hong Kong Samsung #BeTheirEyes
- Dentsu / Tokyo + bluecolor / Tokyo Onward Kashiyama ONWARD Stitched Sign Project
- Dentsu / Tokyo + Tohokushinsha Film Corporation / Tokyo + Digital Egg / Tokyo Nihon University College of Art New Angle, New World.
- Mori / Tokyo + Drill / Tokyo + Deltro / Tokyo + morimori / Tokyo Sansan Eight: Business Cards
- McCann World Group India / Mumbai World For All World For All (Pet Adoption) x 2
Dentsu / Tokyo Dentsu Inc. and Ministry of Education of The People’s Republic of China New Structure - Dentsu / Tokyo + Creative Power Unit / Tokyo East Japan Railway Company Get Back, Tohoku. x 2
- Ogilvy & Mather India / Gurgaon Yum Restaurant Marketing You Eat. They Eat.
- Q Asaba, Kent Iltaka, Rei Ishii / Tokyo Issey Miyake 100 Graphics by Homme Plisse Issey Miyake
- TBWA\Hakuhodo / Tokyo + Hakuhodo Products / Tokyo Takashimaya Kimono Wearing the Rain
- Toyama Media Work / Toyama + EDP Graphic Works / Tokyo Mori Shusui Museum of Art
- Mori Shusui Museum of Art
- Creators Group MAC / Tokyo kozo Co. scrubbing brush
- Jiromiharu / Tokyo + monopo / Tokyo + Aoi pro / Tokyo Takebe Lab Little Future
- Possibility of generative medicine-
- Leo Burnett Group Manila / Makati City WWF Philippines WWF Iceberg Poster Campaign
Shiseido / Tokyo Aging=Passage of Time - Dentsu / Tokyo Beatnik / Warprecords Cannes Creativity Through Machine Intelligence: A Conversation with Brian Eno
- Hakuhodo / Tokyo KANAZAWA Beauty’s Explored The World of Izumi Kyoka
- Hakuhodo / Tokyo RC Corp. France-Japon The Washi Lingerie Poster
- Hakuhodo / Tokyo Shoei Print Trial
- iyamadesign / Tokyo Kamoi kakoshi mt ex singapore
- Kinetic / Singapore + Holycrap.sg / Singapore Rubbish Famzine. In The Name Of The Father
- OTUA / Tokyo + Shoei / Tokyo Shoei Girl With a Coloring Drop
- Toppan Printing / Tokyo Toppan Printing / Tokyo Specimens of Crossing
- J. Walter Thompson / Bangkok Thai Samsung Electronics / Thai Association of The Blind Touchable Ink
- Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Dot Incorporation DOT. The first Braille Smartwatch.
- Cheil Worldwide / Seoul + Junpasang Production / Seoul + Yonggamhan Production / Seoul + Ex Creative / Seoul Samsung C&T Everland Caribbean Bay Life Pump
Intellectual Property
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- Cheil / Hong Kong Hello Angel Nappy Notes
- J. Walter Thompson / Bangkok Thai Samsung Electronics / Thai Association of The Blind Touchable Ink
- Leo Burnett India / Mumbai Bajaj Auto The Nation’s Bike
- Ogilvy & Mather / Mumbai ITC Savlon Savlon Healthy Hands Chalk Sticks
- TBWA\Hakuhodo / Tokyo + TYO / Tokyo + Birdman / Tokyo Nissan Motor Company Intelligent Parking Chair
- Leo Burnett / Tokyo + Beacon / Tokyo East Japan Railway Company Delicious Supplement
- Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore Singapore Telecommunications Limited Singtel Data Exstream
- Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Dot Incorporation DOT. The first Braille Smartwatch.
VIEW THE INTELLECTUAL PROPERTY SHORTLIST
Public Relations
- TBWA\Santiago Mangada Puno / Makati City ABS CBN Foundation Dirty Watercolor
- CJ Worx / Bangkok AP Thailand The Unusual Football Field Project : Football field that breaks through the rectangular boundary
- J. Walter Thompson Japan / Tokyo + Onion / Tokyo + amana / Tokyo Tanizawa +MET PROJECT
- Ogilvy Group Thailand / Bangkok People for the Ethical Treatment of Animals Behind the leather
- Cheil / Hong Kong Samsung #BeTheirEyes
- Leo Burnett / Mumbai OLX Reuniting Memories from 1947
- Ogilvy & Mather / Singapore + Ogilvy & Mather / Sydney + Hogarth & Ogilvy / Singapore
- The Cognitive Collection designed by Jason Grech + IBM Watson
- BBDO India / Mumbai P&G India Dads #ShareTheLoad x 2
- Taproot Dentsu / Mumbai Adidas Adidas Odds
- J . Walter Thompson / Bangkok + Contract Advertising (Thailand) / Bangkok Thai Samsung Electronics / Thai Association of The Blind Touchable Ink
Responsive Environments
- BBH / Singapore Nike Nike Unlimited Stadium
- Ogilvy & Mather / Singapore Allianz Amateur Replay
- Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore Singapore
- Telecommunications Limited Singtel Data ExStream
- McKinney / New York + Cheil Worldwide / Seoul Samsung Electronics Samsung 4D VR Thrill Ride
- J. Walter Thompson / India The Hindu A Tale of Two Cities
- Party / Tokyo + Birdman / Tokyo + Tasko / Tokyo + Geek Pictures / Tokyo YKK AP M.W