The One Club for Creativity has today announced the 40 creatives who will judge work on the four Design categories of the prestigious ADC 97th Annual Awards.

In accordance with the Let’s Make The Industry 50/50 Initiative, launched by ADC in 2013 to promote equal participation for women and men on award show juries, boards of directors and event speaking opportunities, this year’s Design juries consist 23 woman and 18 men representing nine countries who will judge work from around the world based on the show’s historic focus of honoring the best in craft, design and innovation.

The juries are as follows:

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Brand/Communication Design

Experiential Design

Packaging/Product Design

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Publication Design

“Design has been the cornerstone of the ADC Annual Awards since the program’s origins nearly a century ago,” said Michael O’Rourke, executive director, ADC, part of The One Club for Creativity. “This year for the first time, we’ve divided the Design discipline jury into four specific categories and assembled separate juries for each of talented creative leaders from around the world who are highly qualified to judge work in their respective fields.”

New tiered pricing structure

A significant change to this year’s awards program is a tiered pricing structure designed to make it easier for smaller agencies, studios and freelancers to participate. Companies with 21 or more employees pay the standard entry fee; smaller shops with from 2 to 20 employees get a discount on entries (amount varies by discipline) and freelance creatives and one-person shops are eligible for an even greater reduction in their entry fee.

The new tiered pricing structure helps level the playing field and makes it easier for smaller studios and independent designers, photographers, illustrators and typographers to get their work judged by an all-star creative jury and elevated on a global stage. It also reflects The One Club’s mission to support and celebrate the success of the entire global creative community regardless of company size or location.

ADC Annual Awards juries focus on craft, design and innovation, while juries for The One Club for Creativity’s One Show Awards judge work based on creativity of ideas and quality of execution.

Judging takes place in March, with finalists announced in April in lead up to the ADC 97th Annual Awards Ceremony on May 7, 2018 as part of Creative Week in New York.