Apple has chosen Selena Gomez as the face of a new campaign promoting the new iPhone 11 Pro. The three-minute music video is part of Apple’s award-winning ‘Shot on iPhone’ campaign, which, as the name gives away, features Gomez singing her newly-released ‘Lose You To Love Me’ shot entirely on the new iPhone.

The campaign also features a one-minutes spot starring Gomez.

[adrotate group="24"]

https://www.youtube.com/watch?v=zgJMrgDABAY

Gomez tweeted the video with a message of thanks to her fans for “standing by my side through the highs and lows.”

This marks the second time that Apple and Gomez have collaborated. The first being in 2015 when Apple was promoting the iPhone 6S. As part of the campaign, Gomez appeared in taking a selfie on the iPhone.