Missing persons is a serious issue in Kashmir. Since 1989 over 10,000 cases of enforced disappearances have been reported there. In response to the problem, the Association of Parents of Disappeared Persons (APDP) commissioned a campaign “to keep the memories of loss alive that are systematically being erased by the state apparatus,” they said in a release.
This campaign, via BlackSheep.Works, comprising sketches of the enforced disappearance victims meticulously created from the text of individual case studies, brings their memories back to life. #DisappearedKashmirs campaign has garnered over 28 million impressions on Twitter generating a tremendous response for the cause.
Credits – Creative Director: Asif Amin Tibet Baqual. Art Director: Suhail H Naqshbandi. Copywriter: Asif Amin Tibet Baqual. Business Director: Yasir Amin Tibet Baqual.