Lions Entertainment has today announced the jury members who will judge the Entertainment Lions and the Entertainment Lions for Music awards at this year’s Cannes Lions International Festival of Creativity.

Representing Asia on the Cannes Entertainment Lions jury is Steven Kalifowitz, director, brand strategy, Twitter, JAPAC, who is based in Singapore and Tomoya Suzuki , CEO, creative producer, STORIES LLC, Japan.

Says Louise Benson, executive festival director, Lions Entertainment: “We’re delighted to announce such brilliant jury members to lead Lions Entertainment this year. Both Lions turn the attention on captivating content that turns consumers into fans and we can’t wait to see the brilliant work that wins in 2017 and sets the standard of excellence for the industry.”

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The 2017 Lions Entertainment juries

Entertainment Lions Jury

The Entertainment Lion showcases work that elevates branded content into the cultural mainstream, communicating a brand message or connecting with consumers in a new way.

Entertainment Lions for Music Jury

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The Entertainment Lion for Music honors original production, promotion or distribution of music for brands, where a recording artist or platform is used to communicate with consumers.

Content themes at Lions Entertainment 2017

Brands as broadcasters, talent as rights holders and distributors as content creators – showcasing opportunities in this ever-changing landscape and learning from the experts.

Winning the attention war – revealing how entertainment models might work in an era of infinite choice.

Funding the way forward – defining new business and creative models powering entertainment, from creation to distribution; Raising the bar – enhancing entertainment experiences to win fans and shape cultural conversations.