An aluminum foil lined pouch with a unique ancient painting is designed for jasmine rice in Thailand. The digitally printed illustration is designed to attract foreign visitors who want to take a special souvenir gift from Thailand that has a “Thai feel” to it.
The delicate package with a black background and golden fine lines contains high-quality jasmine rice.
According to the brief:
We create an illustration of Thai ancient women’s cooking process activity. They are cooking and steaming the jasmine rice delicately. If you notice carefully you will see that, one of them even opens the steaming pot slightly to see if the rice is ready. We also position this illustration on the wooden background, which links back to Thai wooden house in the past.
By printing on the aluminum foil allows our illustration to be more golden sparkle charmingly. Yellow are printed on the surface directly to get the shine gold effect, while the other elements are matte and opaque. This way of printing could create a significant contrast and impressive outcome. The golden illustration is just like a sense of aromatic spell from ancient cooker, that the customers will receive when they eat “All Thai” jasmine rice.
Credits
Creative Agency: Sealburger
Illustrator: Pornpreeya Chantaprateep
Project Type: Produced, Commercial Work
Client: With Rice Co., Ltd.
Location: Bangkok / Thailand
Packaging Contents: Thai Hom Mali Rice
Packaging Substrate / Materials: Aluminium Pouch
Printing Process: Digital Printing