China’s Yichang Beer has an updated design created by Ukraine-based design firm the Dozen Agency.
According to Dozen Agency:
“We worked on an exotic task of the customer to create the design of the most Chinese beer for the Kazakhstan market.
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This was how the exact implementation of the nostalgic design of beer appeared, in which we added a few traditional attributes. The red Chinese seal and the dragon, of course. The pagoda fit on the seal, and the dragon was arranged in a completely unexpected place — on the back of the label.”
Credits
Design: Dozen Agency
Location: Ukraine
Project Type: Produced
Product Launch Location: Kazakhstan
Packaging Contents: Beer
Packaging Substrate / Materials: Can, bottle
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