Mazda has debuted the next phase of its brand campaign, ‘Feel Alive’ in North America with the lofty aim of evoking feelings of wonder and inspiration, with a new spot dubbed, ‘Dream Bigger,’
Pitching the 2019 Mazda3, the Japanese brand sets a woman aloft on a balloon ride when she thought she was simply opening her car door. The dreamy spot is backed with the song ‘Dreams” by The Cranberries sung by Haley Reinhardt.
Credits
Advertising Agency: The Garage
Chief Executive Officer: Michael Buttlar
General Manager: Brad Audet
Chief Creative Officer: Erich Funke
SVP Creative Director: Renato Braga
Copywriter: Evan Brown
Art Director: Vidur Raswant/Marcus Moore
Exec. Producer: Jeff Perino
SVP, Group Account Director: Santiago Andrade-Marin
VP, Account Director: Dave Brown
Account Supervisor: Tessa Rogers
Business Affairs Director: Bart Kias
Production Company: Serial Pictures
Director: John Hillcoat
Director of Photography: Philippe Le Sourd
Founding Partner/Executive Producer: Violaine Etienne
Head Of Production: Jennifer Gee
Producer: Malachy McAnenny
Editorial Company: Exile Editorial
Editor: Conor Oneil
Assistant Editor: Rex Lowry
Executive Producer: Carol Lynn Weaver
Senior Producer: Michael Miller
Color: Company 3
Colorist: Siggy Ferstyl
Sr. Producer: Matt Moran
Finish/VFX: A52
Sr. Executive Producer: Patrick Nugent
Visual Effects Supervisor;Andy McKenna
Producer: Stacy Kessler
Audio Post: Lime Studios
Mixer: Joel Waters/Mark Meyuhas
Executive Producer: Susie Boyajan
Music Company: Shindig
Head of Production: Caroline O’Sullivan
Executive Producer: Debbi Landon
Creative Director: Scott Glenn