Maybank has released a commercial with a catchy song around Raya.
The #MaybankJomRaya song that has been specially created by ‘Maybankers’ from all over the world, uniting people with music.
As one of the leading financial intuitions across Asia, Maybank decided to personalize their its popular corporate anthem with unique lyrics created for this Raya season with strong messages of family, hope, gratitude and togetherness for the upcoming celebrations. The lyrics of the song centers around the message that Hari Raya is a season for forgiveness, happiness, celebration and thanks.
It reminds us that despite the many challenges that we are all dealing with, it is a time to laugh and enjoy the most precious gifts we have – each other! It does not matter where we come from or what we celebrate what we work as, as long as we are united.
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Based on Maybank’s social media pages this video was released regionally across its ASEAN platforms on the 23rd June 2016 and has been trending regionally ever since. More so; as Maybank was extremely took an innovative approach in uploading it via SMULE , an app that allows people to create, share, discover, participate, and connect with others. In addition, Maybank has has also announced a quirky contest encouraging people to take part by singing along to their #MaybankJomRaya Song.
The Maybank account is handled by ZenithOptimedia and has won numerous marketing awards under the agency leadership of Agha Zohaib.