Even a caveman needs a little culture in his life, right? Well, so we’re told –with a nice little swipe at Irish Spring for good measure.
And that tagline. Oh yes the tagline: “Keep your body clean. Leave your mind dirty.”
Product Brief:
“We wanted to create a soap product that we can market specifically for the modern man and the naughty woman. The type you wouldn’t be shy to display in your man cave.
Forget about your Irish Spring and have The Man Soap in your bath to add some mood to that special showering moment.
This All-natural Handmade soap uses Coconut Oil and Palm Oil as base with added natural scents from Floral, to Fruity and Spice. It comes in 12 scents and is guaranteed to set the mood for any modern gentleman…Cultured Caveman.”
Agency: Dentsu-Dojo
Chief Creative Officer: Joey Ong
Project Type: Produced, Commercial
Work Client: Cultured Caveman
Location: Philippines
Packaging Contents: All-natural Handmade Soap
Packaging Materials: Recycled Paper